Small Business Inspiration

A successful entrepreneur is an expert in managing and guiding a business or a company, in addition to leading, guiding and seeking opportunities for the growth of the business and of each employee that is part of the enterprise.

The much desired success is directly related to the dedication and understanding that a well-conducted and motivated team becomes increasingly efficient in the search for prominence in the market.

With that in mind, I decided to bring in some of the great reference entrepreneurs in Brazil and in the world – people who followed a successful path and are examples to be inspired. Continue reading and check it out!

Reasons to undertake

Entrepreneurship is a career surrounded by challenges that requires persistence and dedication. Becoming a great entrepreneur is a process that requires a good business plan and the completion of the planning steps. Entrepreneurship is one of the pillars of a country’s social and economic development, and the benefits for those who wish to follow this path go beyond professional success. See the main ones below.

Financial independence

The reasons for undertaking are diverse, from putting into practice your purposes and dreams to having the longed-for stability and financial independence. This process, although pleasurable, is surrounded by obstacles that instigate innovative and creative thinking to stand out from competitors.

Make an impact on other people’s lives

Making a positive impact on people’s lives is part of the entrepreneurial world, as employees and customers become more involved and inspired when a business is prosperous and successful.

Solve problems through innovation

A good entrepreneur will inevitably face obstacles throughout his career. However, with a bold and innovative profile, he will be able to solve problems, with creativity and innovation, which are the keys to stand out and stand out.

Passion for what you do

Passion is the fuel to never give up and stop along the way. It is what motivates and increases the dedication of time and energy, so that everything happens as planned.

Quality of life

The fruit of hard work and well-done strategic planning is the success of the enterprise in the market, guaranteeing the stability of the business and the quality of life of all those involved. There are several segments to invest in entrepreneurship, which is another good reason to take a chance in the area you are passionate about. This includes digital entrepreneurship and current trends, as well as traditional food and clothing industries.

There are plenty of options to invest in your dream and work with what you like. Furthermore, even in times of crisis, entrepreneurship has been growing considerably, proving to be an advantageous choice for the future. But, if you still don’t have a specific area to start a venture, it is always advisable to study market trends, such as digital entrepreneurship and sustainable entrepreneurship .

Main characteristics of an entrepreneur

In entrepreneurship, you will possibly have to deal with uncertainties and it is necessary for the manager to show behavioral skills to succeed in unstable moments. To be successful in the business itself, it is fully possible to develop behaviors and skills, like the ones you see below.


The results will not always go as planned, so at that moment it is necessary for the entrepreneur to be persevering and have self-confidence, after all, experience is gained by making mistakes.


Having the initiative to put the plans into practice, even in times of adversity is fundamental. Many people have good ideas, but they encounter a lack of courage and often fail to achieve great achievements.

Communication and influence

A good entrepreneur must know how to communicate properly with customers and employees. Good communication creates the basis for large partnerships and increases the power of influence in the market.

Self confidence

Giving up on the first difficulties is not part of the characteristics of any successful entrepreneur, especially in the early years of the company where most of the difficulties occur – trusting the feeling is part of the natural essence of a great entrepreneur.


In addition to business knowledge, it is essential that an entrepreneur exercise leadership well – knowing how to delegate functions, negotiate and conduct projects in a collaborative and participatory manner. It must have the capacity to stimulate all involved and make ideas prosper without, however, losing control of the situation, because decision making will always be in your hands.

Strategic intelligence

Strategic intelligence is an essential feature to make a business profitable . Planning and setting goals for solid growth is the basis of development and profitability in any business.


Ability to face obstacles and overcome them, resisting pressures and adverse situations are attributes that an entrepreneur must have. The ability to overcome and overcome problems promotes healthy , personal and professional growth .

Planning Capacity

Growing according to the goals set and monitoring the business information makes up the entrepreneur’s planning capacity. The mastery of tools and basic concepts for management guarantee the transparent trajectory of the business.

Future vision

The goal of every entrepreneur is to have a scalable enterprise that can expand its production by reaching more customers without increasing investment. Therefore, it is necessary to have a vision of the future and take as a lesson the mistakes made during the process.

Continuous learning

Before success and brilliant business, great entrepreneurs made mistakes and often took no for an answer. Learning continuously from mistakes and getting up after a trip is what can guarantee a turnaround in the situation.

As you know, there are many personalities in the world of entrepreneurship and many experiences to share. For those who want to start their own business it is very motivating to seek inspiration in successful cases.

My tip today is that you start to closely follow the work of each of these visionaries that I presented. By doing so, you will be able to be inspired and learn important lessons to lead your company on the path to success.

Successful entrepreneurs are those who, first of all, work proactively and who, like those I mentioned earlier, seek to bring innovative and creative solutions to an increasingly saturated and competitive market. Don’t wait for the best opportunities, go for them.

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Start A Small Business From Home

Opening a business at home is the dream of many people. This year, the government authorized MEIs to set up their businesses at home, which reduces costs and improves profitability.

Before starting to work on slippers, however, it is important to check if your municipality allows the installation of the business at the chosen address. In addition, it is important to have a space dedicated to the “office” and to prevent family distractions from affecting your productivity.

Below is a selection of businesses to open at home:

1. Computer tutor

It may seem that with the largest number of computers, people would be more used to all the possibilities and uses of these machines. But the truth is that new programs grow to the same extent and many users are unable to keep up with the same speed. Becoming a private tutor, bringing tricks, secrets, facilities to make the best use of a computer can be a good source of income. Creating packages with suggestions for ideal programs for, for example, entrepreneurs, teachers or doctors, can be a way to differentiate yourself.

2. Computer technician

If you already have a background in the area, you can start as an individual entrepreneur by serving as a technician in people’s own homes. To differentiate yourself, be a professional, create a business card, website or form for people to get to know you and contact you easily. The service will also be something that will facilitate good word of mouth.

3. Diagramming and design

If your specialty is to diagram publications such as pamphlets, business cards, magazines or even create logos and other designs, this may be a good option. Doing some freelance work can be the first step for you to create your own agency and bring in new partners. Keeping deadlines, good communication skills and creativity are important points.

4. Digital marketing

Working with social media and producing content for brands is another option for those who want to start alone and, who knows, expand to a company in the sector. Understanding about these matters, of course, is essential, as well as having good communication skills and excellent command of the language. Remember to make and maintain as many contacts as possible to bring good partners when taking the step to become a bigger enterprise.

5. Webdesigner and programmer

Almost no company lives without a website and many do not have enough capital to pay big names in the industry to perform the service. Start by winning these customers and making your brand known. Always offer creativity and modernity. It’s not just because you’re a one-person company that you’re going to offer something standardized or a 1990s-style website as a final product.

6. Cake decorator

It is a niche market that grows every day. Many confectioners have specialized in cake decoration, with increasingly sophisticated details. Several of them work as service providers for famous cakes or confectionery chains or even autonomously.

7. Frozen food manufacturing

Another segment that just grows, that of frozen meals or delicacies, is a good start for those who have culinary talents and want to start a business at home. It can be a family recipe or that cheese bread that only you know how to make, the important thing is to take the first step by choosing a product and checking its possibility of freezing.

8. Manufacturer of preserved jellies or peppers

Manufacture of fruit jellies for resale or to order. The positive factor in the manufacture of jams and jams is that these products have greater durability. Hygiene and product presentation are fundamental factors in this business.

9. Dog walker (dog walker)

The idea was imported and is gaining many fans. Dog owners who work all day hire dog walkers to walk, feed and play with animals every day. The service is usually charged per month.

10. Making of candles, soaps and aromatic products

The market for aromatic products is booming. Today, it is possible to operate from a small structure at home and resell to stores or over the internet. Products range from decorative candles to maternity souvenirs (small soaps).

11. Consultant for brides

Professionals with experience in this segment can help brides to make the best choices for the big day, from the choice of accessories, lingerie, makeup, to the dress.

12. Nutritionist

Designing menus, recipes and indicating appropriate diets for your patients is part of a nutritionist’s routine. This professional can be requested by patients, indicated by doctors, or also sought by companies looking for advice for their cafeterias or food products.

13. Content writer (websites and social networks)

Knowing how to communicate with your target audience on the web through attractive content is a task for experts in content creation. This professional must know how to choose the best form of expression for his client to communicate through websites and social networks. He can work autonomously and seek his own clients (usually companies) or work for a content/communication agency. 

14. Jewelry designer/jewelry

The development and manufacture of jewelry pieces is a promising business and the creations can be sold over the internet, to acquaintances, stores, brides, etc.

15. Blogger

If you are an expert on a certain subject you can create a website/blog on the topic and become a blogger. The most accessed blogs can count on paid advertisements (from advertising companies or Google AdSense, for example), sponsored posts, and other forms of remuneration. To do this, it is necessary to build a relevant and participative audience, which generates movement on your website, making it appear in a good position in internet search engines on the subject.

Best Advertising for Small Business

Among the numerous problems that small and medium-sized entrepreneurs face, one of the biggest problems is how to attract customers.

Alternatives exist in droves, but finding one that fits in the entrepreneur’s pocket and has efficiency, there are another five hundred.

And this limitation in the entrepreneur’s pocket generates a LIMITATION OF CHOICE: among the alternatives I have to publicize my company WHAT WILL BRING ME A BETTER RETURN?

With that in mind, we have separated 6 simple and efficient advertising opportunities that you can use in your business, before investing more heavily, as in a website or ecommerce, for example.

But first…


Before we show you ways to advertise your company, we are going to show you some desirable characteristics for a good advertising action.

Good advertising is often simple. In some cases so simple that you do not even need the help of an advertising agency to be well executed (you will be surprised by the tips).

To find out if the advertising opportunity is good, just observe the following 3 rules:

1- A disclosure must be measurable

The lack of information is terrible.

To find out if an action is efficient you need to know how many customers it brings and a simple question can solve the problem: – How did you hear about our company? Then just write it down on a spreadsheet.

Online, it is possible to measure the number of hits, interactions, likes and leads. This answer will tell you where your efforts should go.

2- Must be targeted to niche markets

Most people do broad and scattered actions, trying to reach as many people as possible.

If you try to attack the entire market at once it is very likely that it will not hit anyone.

Focus initially on your specialties and your best services and, over time, expand your operations to other segments and audiences.

3- It must be CHEAP!

And when I say cheap it doesn’t mean that it has to be low cost … BUT YES providing the acquisition of a customer at low cost.

By measuring your sales and knowing where your customers are coming from, you will be able to direct your marketing efforts and investments to where it brings you the greatest return in a given period of time.

If you measure your campaigns (1) and act in niches (2) , it is easy to calculate what has the best acquisition cost (3).

This will help you to minimize problems during the course of a campaign and avoid unnecessary expenses.


1. Visual Communication:

How many people pass in front of your establishment each day?

Passing audiences can offer EXCELLENT sales potential and it is super important that you stick to the minds of people who transit around your company.

If you have a good selling point USE IT to advertise your company.

Invest in a beautiful facade, a panel with your main services, banners with promotions in front of the store or adhesive your window. Simple actions like this can bring you good customers.

To measure just do a search among buyers after the sale and mark in a register.

One of our customers found that 15% of the customers who came to his store were because of the facade.

2. Distribution of Pamphlets

Pamphleting is another form of dissemination that is usually VERY CHEAP . Today, the cost of printing a thousand pamphlets is less than R $ 200.00.

Partner with establishments that have an audience similar to yours, distribute in the vicinity or in strategic locations (stay tuned to the laws of your city).

Try to publicize special offers or promotions and, whenever possible, use some form of registration on the website to measure the campaign more assertively.

3. Referral and Networking

Nothing like the good old MOUTH TO MOUTH .

A good network of contacts usually brings excellent results, regardless of the type of business.

Offer advantages or discounts to your current customers for referrals and also to customers of partners who share a common audience with yours.

4. Social Networks (Instagram, Facebook, Youtube and Linkedin)

Nowadays we don’t need to mention the importance of social networks for entrepreneurs. Having an active social network is a sign of professionalism and can be a competitive advantage for you.

Facebook is one of the most important media tools of today (who also owns Instagram and Whatsapp), with high potential to connect you and your customer whatever it is.

Another good idea is to use Linkedin , which is a network more focused on business and networking.

Try to produce content and tips for social networking. Don’t just post cute images.

Even if your business is not the type that generates organic engagement, through Facebook ads it is possible to segment the audience of your business and through paid ads to reach it quite accurately, so your company’s presence on the network is mandatory.

5. Sponsored Links (Adwords and Facebook Ads)

Sponsored Links are the FASTEST way to attract leads and potential customers to your business.

If you don’t have a website yet, a Landing Page is cheaper and can solve. If you have neither a website nor a landing page, a business page on Facebook is for getting started.

The most used ad tools are Google Ads (formerly Adwords) or Facebook Ads .

If you do everything right the chances of getting a good return are VERY BIG!

6. Email Marketing

Invest your time in building your list for sending e-mails to their customers.

Make a promotion by registering your customer’s data and start communicating with him frequently.

Also register customers who have already passed through your establishment.

This way you greatly increase the chances of him making a new purchase and reduce your cost of acquiring customers.

Tips On Starting A Small Business

If you get discouraged when you think about getting your idea off the ground, remember that even great entrepreneurs like Bill Gates and Warren Buffet started with nothing.

The most important characteristic for a business is to have passion for the project. He should always get you excited and with a sparkle in your eyes.

After finding out what your passion is, you need to get your hands dirty and start your plans. Entrepreneur Lewis Howes made a list for entrepreneurs with some tips on how to start your business.

1. Research your market

It is essential to understand the competition and the market when opening your company. Do in-depth research to become an expert on the subject.

Don’t be discouraged if the market seems too competitive. You can use this to your advantage. A bloated market means that many people are doing well in this area. That is, you can also be successful.

2. Have a goal

Many entrepreneurs keep changing their new goals every few months. However, it is always important to have a primary goal to be achieved. Think about what your biggest goal is and plan to take a small step each day to get there.

3. Produce content that people want to share

Seeking role models in big organizations can always be something valuable to feed your ideas. But don’t forget to produce something unique for your brand – especially if we are talking about our own website.

People like sites with differentiated content, which they can always access and share. Create something that is a reference for the audience.

4. Make an email list

Emails are still one of the best ways to market your company online. The mailing list is one of the most important tools for a business.

After developing your website, start capturing the contacts of people who visit your page. They can become potential customers for your products.

5. Create products or services that can be sold

To achieve your company’s financial goals you need to have something to sell or monetize. Develop a relationship with your audience and try to understand what their needs are. Then create something that solves their problems.

Established firms are always keen based on the rule that they offer a solution for the customer’s satisfaction.

6. Use automated systems

Technology has transformed the business world and each day presents an innovation capable of optimizing time and money. There are countless types of software aimed at the management of small businesses, with total control over finances, sales and inventory.

The choice of suitable software makes the entrepreneur have a better view of the business, identify problems and build good strategies. Technology also allows for greater organization and speed in actions.

So, using automated systems is a powerful tip on how to make a small business work. With automation, the entrepreneur gains more time to set up growth strategies and is more certain when making decisions.

7. Start now!

Many startups waste time thinking about how to make things accurate before starting their business. It is a mistake to waste time planning excessively. Successful companies are constantly launching new products, even if they are not yet perfect. Evolution and experience are gradually emerging.

Think, for example, on Facebook. All the time they are making changes to their service. Get started today. If not, your projects may never get off the ground.


Starting a company can be a way to escape market crises, have more independence and work as you always wanted. However, to achieve this goal, it is important that you follow some steps.

Make Money Online Top 10 Ways To Make Money For Beginner Bloggers

Selling new or used products, writing for websites and blogs, making paid evaluations, are just some of the tips.

Today, the internet is part of most people’s lives. Much more than an efficient means of communication, which definitely changed the way people interact, it is, today, a very important tool in the life of any company and also of people who want to undertake individually.

In fact, for this public that wants to undertake individually working with what pleases them most, the internet has been the main path and, that is to say, a great bet!

However, anyone who thinks that “making money on the internet” is easy is wrong. Regardless of what you decide to do – sell products via the internet, create a YouTube channel, or write for websites, for example – this new bet needs planning and, above all, dedication.

One thing is a fact: you can earn a lot of money using the internet as a work channel, or little (just for extra income, for example). It all depends on you: your planning, the chosen activity, how much you are willing to dedicate to it, your strategies, your persistence etc.

In this context, you can check some ideas on how to undertake using the internet. You will see, by the way, that selling products is not the only option!

1. Sell used or new products (clothing, shoes, electronics, etc.)

This is one of the best known ways of working through the internet: selling products, whether new or used, and of the most varied types. And the possibilities for doing so are endless.

In the case of clothes, for example: in the past there was a great fear of buying clothes over the internet. People preferred to go to a store and taste them. However, this scenario has changed, and today the fashion category is seen as one of the main categories of e-commerce sales.

Some people set up a page or “profile” on social networks and try to sell there, or even use ready-made platforms like Ebay for a while. This may be an initial idea that works more like a “test”, but the ideal is that, deciding to bet even on this business, you set up your own virtual clothing store. This will certainly give a “more professional aspect” to your work, favor contact with customers and improve the visibility of your products.

It is worth remembering that it is essential to offer quality garments, so as never to frustrate the customer who bets on your product, and also to work with attractive prices.

It is important to be prepared to deal with the competition, especially from large online stores that also work with clothes, such as Dafiti, Netshoes etc. Thus, the need to have a differential is reinforced. And the same care and tips apply to investing in the sale of shoes, accessories, among other products.

Facebook and Instagram have also been used a lot by people who want to sell used products. And, in all cases, it is necessary to bet on well-taken photos of the products (in different angles), so that the customer knows exactly what he is buying.

2. Sell crafts

The sale of handicrafts by the internet is also a great bet and can be done in different ways: creating a virtual store within renowned sites like Elo7 and Tanlup ; through social networks (creating a Facebook page and / or Instagram profile, for example); through the Free Market or creating your own e-commerce.

Betting on good photos to promote the products is essential in any case. Having a differential and, of course, great care in the creation of products are definitive points that will guarantee the success of your business.

3. Write for portals and blogs

Has a degree in Journalism or, simply, do you know and like to write about certain or various subjects ?! You can apply to write as a freelancer on portals and blogs.

A tip is to contact portals and blogs that you like as a reader and, of course, that deal with subjects with which you have more affinity to write.

In the case of those who intend to earn money by writing for portals and blogs, it is essential to always be attentive to the rules of the language, to read constantly and, who knows, to even specialize on the subject that he writes more frequently.

In order to work as a freelancer, in general, it is necessary to have organization and responsibility, because it will probably be you who will define your working hours and also the best strategies to execute it efficiently.

4. Do tests and evaluations on sites that pay for this service

Taking into account that most people value user reviews and comments on shopping sites, some companies compensate users who do product reviews.

This is the case with Eu Testei , for example. You can give your opinion about the products and services you use and you will be rewarded for that. Just register with an email and a personal photo, know how to write well and have a Google Adsense account to receive your earnings.

In Eu Testei, for example, 60% of Adsense impressions are passed on to the user. Most sites, incidentally, pay this way. Others may pay for quantity of reviews or for the quality of the evaluation (that is, the more people who consider the user’s opinion valid, the more money he will earn).

Some companies, such as, for example, Carrefour , offer points that can later be exchanged for purchase vouchers and / or prizes.

5. Create your own blog

If you like to write, share your opinions, experiences and ideas, it may be a good bet to create your own blog, covering several topics or a specific one.

Some examples: if you love to travel and have already visited different places in the world, you can share your experiences and tips through your blog. If you are up to date on fashion and beauty and are always testing new products and visiting stores, you can also talk about your impressions.

In this case, the income usually comes through advertisements. It is also important to invest in partnerships, with this, your blog will gain greater access and visibility.

Some tips for your work to be taken seriously are: try to write correctly and attract your readers; be honest; transmit useful suggestions / information; use good images / photos and keep in touch with your readers whenever possible (answer questions, thank the compliments, ask for their opinion etc.).

6. Create your YouTube channel

Not everyone knows, but it is possible to earn money through YouTube. If you are communicative, like to share your ideas and experiences, creating a channel can be a good business option for you!

In short, you can make money from YouTube by allowing it to post ads on your videos. And, of course, the more views your videos have, the more you will get. Therefore, it is worth mentioning, it is not a simple task as well: it is essential to record videos with relevant subjects and of which you understand, of quality and, also, be charismatic (in the sense of being able to hold people’s attention).

Having your channel on Youtube, to monetize your videos, you must click on the monetization tab when uploading.

On Youtube you can find several tips on how to make money through your videos, how to make good videos etc. It is always worth researching if you decide to invest in this type of business.

7. Create websites and blogs for other people

Currently, most people and companies recognize the need to publicize their work on the internet, either through an official website, or through a blog (or even, uniting the two media).

Not everyone, however, has the ability to create their own website and / or blog. That way, if you have the knowledge, you can work on developing websites and blogs for those who need it.

For this, the tip is to publicize your service: for example, signing up on sites that offer opportunities for freelancers, through your social media, your own website etc.

8. Sell products through affiliate partnerships

Did you know that it is possible to advertise products on the internet and receive a commission every time someone makes a purchase through your referral?

So-called affiliation programs, in general, are agreements in which the person undertakes to place advertisements (banners, links, ad units) on his website announcing products from another website. If a user clicks on the advertisement, they will be redirected to the advertised website and, if they make a purchase or even register, the person will earn their commission.

9. Create and sell ebooks about something you understand

E-book is a book in digital format, which can be read on any electronic equipment (computer, smartphone, tablet).

One of the great advantages of creating and selling e-books is that this digital book costs close to zero, as the entire process of sale and consumption occurs digitally.

If you intend to earn money through the creation and sale of e-books, it is essential, first, to define the theme well: always choose a theme with which you have affinity and deep knowledge. After all, you need to convey credibility to the reader.

It is also very important to find a niche market that can provide a satisfactory sales volume, so research, find out…

Provide the reader with a pleasant reading, of course, writing according to the rules of the language. If appropriate, use photos – either from your personal file, or from image banks (some are free and some are very affordable).

Layout and editing also make a difference, giving the work a more professional look. If you are not familiar with formatting and diagramming tools, consider hiring a professional to perform this task.

As you intend to commercialize, it is important to register the e-book at the National Library, to have the ISBN (identification system that includes the authorship data). Information for registration can be obtained from the library ‘s official website .

Once the book is ready, you will need to define how you will sell it. Hotmart , for example, is a distribution platform for digital products.

Finally, think of strategies to spread your ebook: spread it on social networks, among friends and acquaintances; contact sites related to the theme of your e-book and propose articles for publication; create a blog on the topic of the e-book etc.

10. Teach private lessons

The virtual education market is booming, you know? Therefore, if you are a teacher or know how to do something very well, you can think about the possibility of transmitting your knowledge through virtual private lessons. Examples: tutoring in mathematics,, physics, English, geography or any other subject; music class, embroidery etc.

Classes can be taught via Skype . You will basically need a webcam (currently, most laptops, tablets and smartphones have one) and your desire to teach!

Skype is, in short, a program that allows you to chat using video and voice.

In addition to spreading your work among friends and acquaintances, creating a Fan Page on Facebook and / or a blog is an effective way to attract more students.

You can also, after being sure you want to invest in this type of business, create an online teaching website, with video classes, live classes, contact with students to answer questions etc.