Best Advertising for Small Business

Among the numerous problems that small and medium-sized entrepreneurs face, one of the biggest problems is how to attract customers.

Alternatives exist in droves, but finding one that fits in the entrepreneur’s pocket and has efficiency, there are another five hundred.

And this limitation in the entrepreneur’s pocket generates a LIMITATION OF CHOICE: among the alternatives I have to publicize my company WHAT WILL BRING ME A BETTER RETURN?

With that in mind, we have separated 6 simple and efficient advertising opportunities that you can use in your business, before investing more heavily, as in a website or ecommerce, for example.

But first…


Before we show you ways to advertise your company, we are going to show you some desirable characteristics for a good advertising action.

Good advertising is often simple. In some cases so simple that you do not even need the help of an advertising agency to be well executed (you will be surprised by the tips).

To find out if the advertising opportunity is good, just observe the following 3 rules:

1- A disclosure must be measurable

The lack of information is terrible.

To find out if an action is efficient you need to know how many customers it brings and a simple question can solve the problem: – How did you hear about our company? Then just write it down on a spreadsheet.

Online, it is possible to measure the number of hits, interactions, likes and leads. This answer will tell you where your efforts should go.

2- Must be targeted to niche markets

Most people do broad and scattered actions, trying to reach as many people as possible.

If you try to attack the entire market at once it is very likely that it will not hit anyone.

Focus initially on your specialties and your best services and, over time, expand your operations to other segments and audiences.

3- It must be CHEAP!

And when I say cheap it doesn’t mean that it has to be low cost … BUT YES providing the acquisition of a customer at low cost.

By measuring your sales and knowing where your customers are coming from, you will be able to direct your marketing efforts and investments to where it brings you the greatest return in a given period of time.

If you measure your campaigns (1) and act in niches (2) , it is easy to calculate what has the best acquisition cost (3).

This will help you to minimize problems during the course of a campaign and avoid unnecessary expenses.


1. Visual Communication:

How many people pass in front of your establishment each day?

Passing audiences can offer EXCELLENT sales potential and it is super important that you stick to the minds of people who transit around your company.

If you have a good selling point USE IT to advertise your company.

Invest in a beautiful facade, a panel with your main services, banners with promotions in front of the store or adhesive your window. Simple actions like this can bring you good customers.

To measure just do a search among buyers after the sale and mark in a register.

One of our customers found that 15% of the customers who came to his store were because of the facade.

2. Distribution of Pamphlets

Pamphleting is another form of dissemination that is usually VERY CHEAP . Today, the cost of printing a thousand pamphlets is less than R $ 200.00.

Partner with establishments that have an audience similar to yours, distribute in the vicinity or in strategic locations (stay tuned to the laws of your city).

Try to publicize special offers or promotions and, whenever possible, use some form of registration on the website to measure the campaign more assertively.

3. Referral and Networking

Nothing like the good old MOUTH TO MOUTH .

A good network of contacts usually brings excellent results, regardless of the type of business.

Offer advantages or discounts to your current customers for referrals and also to customers of partners who share a common audience with yours.

4. Social Networks (Instagram, Facebook, Youtube and Linkedin)

Nowadays we don’t need to mention the importance of social networks for entrepreneurs. Having an active social network is a sign of professionalism and can be a competitive advantage for you.

Facebook is one of the most important media tools of today (who also owns Instagram and Whatsapp), with high potential to connect you and your customer whatever it is.

Another good idea is to use Linkedin , which is a network more focused on business and networking.

Try to produce content and tips for social networking. Don’t just post cute images.

Even if your business is not the type that generates organic engagement, through Facebook ads it is possible to segment the audience of your business and through paid ads to reach it quite accurately, so your company’s presence on the network is mandatory.

5. Sponsored Links (Adwords and Facebook Ads)

Sponsored Links are the FASTEST way to attract leads and potential customers to your business.

If you don’t have a website yet, a Landing Page is cheaper and can solve. If you have neither a website nor a landing page, a business page on Facebook is for getting started.

The most used ad tools are Google Ads (formerly Adwords) or Facebook Ads .

If you do everything right the chances of getting a good return are VERY BIG!

6. Email Marketing

Invest your time in building your list for sending e-mails to their customers.

Make a promotion by registering your customer’s data and start communicating with him frequently.

Also register customers who have already passed through your establishment.

This way you greatly increase the chances of him making a new purchase and reduce your cost of acquiring customers.


Last updated July 27, 2020


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