Small Business Inspiration

A successful entrepreneur is an expert in managing and guiding a business or a company, in addition to leading, guiding and seeking opportunities for the growth of the business and of each employee that is part of the enterprise.

The much desired success is directly related to the dedication and understanding that a well-conducted and motivated team becomes increasingly efficient in the search for prominence in the market.

With that in mind, I decided to bring in some of the great reference entrepreneurs in Brazil and in the world – people who followed a successful path and are examples to be inspired. Continue reading and check it out!

Reasons to undertake

Entrepreneurship is a career surrounded by challenges that requires persistence and dedication. Becoming a great entrepreneur is a process that requires a good business plan and the completion of the planning steps. Entrepreneurship is one of the pillars of a country’s social and economic development, and the benefits for those who wish to follow this path go beyond professional success. See the main ones below.

Financial independence

The reasons for undertaking are diverse, from putting into practice your purposes and dreams to having the longed-for stability and financial independence. This process, although pleasurable, is surrounded by obstacles that instigate innovative and creative thinking to stand out from competitors.

Make an impact on other people’s lives

Making a positive impact on people’s lives is part of the entrepreneurial world, as employees and customers become more involved and inspired when a business is prosperous and successful.

Solve problems through innovation

A good entrepreneur will inevitably face obstacles throughout his career. However, with a bold and innovative profile, he will be able to solve problems, with creativity and innovation, which are the keys to stand out and stand out.

Passion for what you do

Passion is the fuel to never give up and stop along the way. It is what motivates and increases the dedication of time and energy, so that everything happens as planned.

Quality of life

The fruit of hard work and well-done strategic planning is the success of the enterprise in the market, guaranteeing the stability of the business and the quality of life of all those involved. There are several segments to invest in entrepreneurship, which is another good reason to take a chance in the area you are passionate about. This includes digital entrepreneurship and current trends, as well as traditional food and clothing industries.

There are plenty of options to invest in your dream and work with what you like. Furthermore, even in times of crisis, entrepreneurship has been growing considerably, proving to be an advantageous choice for the future. But, if you still don’t have a specific area to start a venture, it is always advisable to study market trends, such as digital entrepreneurship and sustainable entrepreneurship .

Main characteristics of an entrepreneur

In entrepreneurship, you will possibly have to deal with uncertainties and it is necessary for the manager to show behavioral skills to succeed in unstable moments. To be successful in the business itself, it is fully possible to develop behaviors and skills, like the ones you see below.


The results will not always go as planned, so at that moment it is necessary for the entrepreneur to be persevering and have self-confidence, after all, experience is gained by making mistakes.


Having the initiative to put the plans into practice, even in times of adversity is fundamental. Many people have good ideas, but they encounter a lack of courage and often fail to achieve great achievements.

Communication and influence

A good entrepreneur must know how to communicate properly with customers and employees. Good communication creates the basis for large partnerships and increases the power of influence in the market.

Self confidence

Giving up on the first difficulties is not part of the characteristics of any successful entrepreneur, especially in the early years of the company where most of the difficulties occur – trusting the feeling is part of the natural essence of a great entrepreneur.


In addition to business knowledge, it is essential that an entrepreneur exercise leadership well – knowing how to delegate functions, negotiate and conduct projects in a collaborative and participatory manner. It must have the capacity to stimulate all involved and make ideas prosper without, however, losing control of the situation, because decision making will always be in your hands.

Strategic intelligence

Strategic intelligence is an essential feature to make a business profitable . Planning and setting goals for solid growth is the basis of development and profitability in any business.


Ability to face obstacles and overcome them, resisting pressures and adverse situations are attributes that an entrepreneur must have. The ability to overcome and overcome problems promotes healthy , personal and professional growth .

Planning Capacity

Growing according to the goals set and monitoring the business information makes up the entrepreneur’s planning capacity. The mastery of tools and basic concepts for management guarantee the transparent trajectory of the business.

Future vision

The goal of every entrepreneur is to have a scalable enterprise that can expand its production by reaching more customers without increasing investment. Therefore, it is necessary to have a vision of the future and take as a lesson the mistakes made during the process.

Continuous learning

Before success and brilliant business, great entrepreneurs made mistakes and often took no for an answer. Learning continuously from mistakes and getting up after a trip is what can guarantee a turnaround in the situation.

As you know, there are many personalities in the world of entrepreneurship and many experiences to share. For those who want to start their own business it is very motivating to seek inspiration in successful cases.

My tip today is that you start to closely follow the work of each of these visionaries that I presented. By doing so, you will be able to be inspired and learn important lessons to lead your company on the path to success.

Successful entrepreneurs are those who, first of all, work proactively and who, like those I mentioned earlier, seek to bring innovative and creative solutions to an increasingly saturated and competitive market. Don’t wait for the best opportunities, go for them.

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Best Advertising for Small Business

Among the numerous problems that small and medium-sized entrepreneurs face, one of the biggest problems is how to attract customers.

Alternatives exist in droves, but finding one that fits in the entrepreneur’s pocket and has efficiency, there are another five hundred.

And this limitation in the entrepreneur’s pocket generates a LIMITATION OF CHOICE: among the alternatives I have to publicize my company WHAT WILL BRING ME A BETTER RETURN?

With that in mind, we have separated 6 simple and efficient advertising opportunities that you can use in your business, before investing more heavily, as in a website or ecommerce, for example.

But first…


Before we show you ways to advertise your company, we are going to show you some desirable characteristics for a good advertising action.

Good advertising is often simple. In some cases so simple that you do not even need the help of an advertising agency to be well executed (you will be surprised by the tips).

To find out if the advertising opportunity is good, just observe the following 3 rules:

1- A disclosure must be measurable

The lack of information is terrible.

To find out if an action is efficient you need to know how many customers it brings and a simple question can solve the problem: – How did you hear about our company? Then just write it down on a spreadsheet.

Online, it is possible to measure the number of hits, interactions, likes and leads. This answer will tell you where your efforts should go.

2- Must be targeted to niche markets

Most people do broad and scattered actions, trying to reach as many people as possible.

If you try to attack the entire market at once it is very likely that it will not hit anyone.

Focus initially on your specialties and your best services and, over time, expand your operations to other segments and audiences.

3- It must be CHEAP!

And when I say cheap it doesn’t mean that it has to be low cost … BUT YES providing the acquisition of a customer at low cost.

By measuring your sales and knowing where your customers are coming from, you will be able to direct your marketing efforts and investments to where it brings you the greatest return in a given period of time.

If you measure your campaigns (1) and act in niches (2) , it is easy to calculate what has the best acquisition cost (3).

This will help you to minimize problems during the course of a campaign and avoid unnecessary expenses.


1. Visual Communication:

How many people pass in front of your establishment each day?

Passing audiences can offer EXCELLENT sales potential and it is super important that you stick to the minds of people who transit around your company.

If you have a good selling point USE IT to advertise your company.

Invest in a beautiful facade, a panel with your main services, banners with promotions in front of the store or adhesive your window. Simple actions like this can bring you good customers.

To measure just do a search among buyers after the sale and mark in a register.

One of our customers found that 15% of the customers who came to his store were because of the facade.

2. Distribution of Pamphlets

Pamphleting is another form of dissemination that is usually VERY CHEAP . Today, the cost of printing a thousand pamphlets is less than R $ 200.00.

Partner with establishments that have an audience similar to yours, distribute in the vicinity or in strategic locations (stay tuned to the laws of your city).

Try to publicize special offers or promotions and, whenever possible, use some form of registration on the website to measure the campaign more assertively.

3. Referral and Networking

Nothing like the good old MOUTH TO MOUTH .

A good network of contacts usually brings excellent results, regardless of the type of business.

Offer advantages or discounts to your current customers for referrals and also to customers of partners who share a common audience with yours.

4. Social Networks (Instagram, Facebook, Youtube and Linkedin)

Nowadays we don’t need to mention the importance of social networks for entrepreneurs. Having an active social network is a sign of professionalism and can be a competitive advantage for you.

Facebook is one of the most important media tools of today (who also owns Instagram and Whatsapp), with high potential to connect you and your customer whatever it is.

Another good idea is to use Linkedin , which is a network more focused on business and networking.

Try to produce content and tips for social networking. Don’t just post cute images.

Even if your business is not the type that generates organic engagement, through Facebook ads it is possible to segment the audience of your business and through paid ads to reach it quite accurately, so your company’s presence on the network is mandatory.

5. Sponsored Links (Adwords and Facebook Ads)

Sponsored Links are the FASTEST way to attract leads and potential customers to your business.

If you don’t have a website yet, a Landing Page is cheaper and can solve. If you have neither a website nor a landing page, a business page on Facebook is for getting started.

The most used ad tools are Google Ads (formerly Adwords) or Facebook Ads .

If you do everything right the chances of getting a good return are VERY BIG!

6. Email Marketing

Invest your time in building your list for sending e-mails to their customers.

Make a promotion by registering your customer’s data and start communicating with him frequently.

Also register customers who have already passed through your establishment.

This way you greatly increase the chances of him making a new purchase and reduce your cost of acquiring customers.

Tips On Starting A Small Business

If you get discouraged when you think about getting your idea off the ground, remember that even great entrepreneurs like Bill Gates and Warren Buffet started with nothing.

The most important characteristic for a business is to have passion for the project. He should always get you excited and with a sparkle in your eyes.

After finding out what your passion is, you need to get your hands dirty and start your plans. Entrepreneur Lewis Howes made a list for entrepreneurs with some tips on how to start your business.

1. Research your market

It is essential to understand the competition and the market when opening your company. Do in-depth research to become an expert on the subject.

Don’t be discouraged if the market seems too competitive. You can use this to your advantage. A bloated market means that many people are doing well in this area. That is, you can also be successful.

2. Have a goal

Many entrepreneurs keep changing their new goals every few months. However, it is always important to have a primary goal to be achieved. Think about what your biggest goal is and plan to take a small step each day to get there.

3. Produce content that people want to share

Seeking role models in big organizations can always be something valuable to feed your ideas. But don’t forget to produce something unique for your brand – especially if we are talking about our own website.

People like sites with differentiated content, which they can always access and share. Create something that is a reference for the audience.

4. Make an email list

Emails are still one of the best ways to market your company online. The mailing list is one of the most important tools for a business.

After developing your website, start capturing the contacts of people who visit your page. They can become potential customers for your products.

5. Create products or services that can be sold

To achieve your company’s financial goals you need to have something to sell or monetize. Develop a relationship with your audience and try to understand what their needs are. Then create something that solves their problems.

Established firms are always keen based on the rule that they offer a solution for the customer’s satisfaction.

6. Use automated systems

Technology has transformed the business world and each day presents an innovation capable of optimizing time and money. There are countless types of software aimed at the management of small businesses, with total control over finances, sales and inventory.

The choice of suitable software makes the entrepreneur have a better view of the business, identify problems and build good strategies. Technology also allows for greater organization and speed in actions.

So, using automated systems is a powerful tip on how to make a small business work. With automation, the entrepreneur gains more time to set up growth strategies and is more certain when making decisions.

7. Start now!

Many startups waste time thinking about how to make things accurate before starting their business. It is a mistake to waste time planning excessively. Successful companies are constantly launching new products, even if they are not yet perfect. Evolution and experience are gradually emerging.

Think, for example, on Facebook. All the time they are making changes to their service. Get started today. If not, your projects may never get off the ground.


Starting a company can be a way to escape market crises, have more independence and work as you always wanted. However, to achieve this goal, it is important that you follow some steps.